If you have witnessed the recent advertisements from TOYO, then I can say with full surety that either you would have fallen off your seats laughing or cursed the advertisement agency for coming up with such an ad. I experienced both!!
If I get into explaining what exactly happens in the advert, I might loose track of what I actually want to say so I am going to leave you with a bit of suspense so that you are glued to your screens to witness the state of a few of our ad agencies.
With the growth of the advertisement industry in Pakistan, such advertisements really disappoint a marketer and those who wish to be marketers. When our products are competing to be the biggest brands and improving their quality to stand out, we still see the communication errors and that too quite visibly. Say for example, we have seen recent talk about Kashmir Premium Gold with ‘Hur Ghar main Basa Pyar’ and their seductive approach to selling Cooking oil, the Slice advert, Stillman’s advert with the little boy yelling CHACHU GORI!
Where is the fault? In the brief that these agencies get or in the brainstorming that the agencies do? I fail to understand.
Also, shouldn’t there be some advertising standards or guidelines. A minimum acceptable standard that the advertisement should meet to be sent on air? I think just like PEMRA steps up every time someone raises a voice, there should be someone actually approving the ad and this criteria should be based on advert executive with respect to the product and not lower the advertisement standards.
Coming back to the TOYO advertisement for the plastic chairs and the washing machine, just the way the model feels the chair with her hand and says TOYO would make one want to puke! If you think I’m overreacting… watch the ad and then comment!
UPDATE: The ad was discovered online and shared below. You can enjoy the ad at your own comfort. TO-YO… Seduction OMG!
P.S. TOYO Group of Industries Pakistan ACTUALLY possesses The American International Quality Certificate as well! GOD!
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